List of Super Smash Bros. Ultimate character trailers
Several characters in Super Smash Bros. Ultimate have been announced via promotional trailers. Continuing the trend from the character trailers for Super Smash Bros. 4, most trailers consist of original animation, done mainly with CGI, as well as gameplay clips that demonstrate a character's moveset. Each trailer begins with the animation of two geometric slashes forming the same cross used for the Smash logo, then the camera zooming into the cross. At some point in most trailers, the relevant character strikes a pose on a splash screen alongside their name and an introductory catchphrase, pun, or statement (e.g., "Ridley Hits the Big Time!" or "Joker Steals the Show!").
Below is a list of all the character trailers for the confirmed newcomers.
Inkling wasn't given a specific trailer, but made her debut along with the game's reveal on its teaser trailer, simply titled "Super Smash Bros. is coming to Nintendo Switch!", at the conclusion of the March 8th Nintendo Direct. The beginning of this trailer has a pair of male and female Inklings fighting each other, heavily based on the debut trailer for Splatoon at E3 2014. After a few seconds of fighting, the Inkling girl comes to a halt as the white void fades to black. She turns around to look at the large, fiery object as the only source of light in the room. As she watches in dismay, the object is revealed to be the Super Smash Bros. logo, with its image being reflected in her eye. The camera pans to the logo with multiple unidentifiable veterans shown standing in front of it. Close-ups of Mario and Link (wearing the Champion's Tunic from The Legend of Zelda: Breath of the Wild) are shown. The camera cuts back to both Inklings staring towards the logo and veterans, while the screen fades to white, followed by a provisional logo, title and release date of 2018 for the game.
Inkling was only officially announced as a newcomer in the "Everyone is here!" trailer, shown in Nintendo's E3 2018 presentation on June 12th, with both female and male variants being playable.
Ridley's trailer, titled "A Piercing Screech", was first shown at the conclusion of Nintendo's E3 2018 video presentation on June 12th. The trailer opens with a portion of a white Super Smash Bros. logo marking as the camera zooms in and then showcases a dark room. In this room, Samus, Mega Man and Mario are seen walking cautiously on a narrow bridge. Mega Man is grabbed off-screen and then pierced by a tail (and his "lost a life" sound is played), then Mario is snatched and smashed by a claw. Samus turns around, seemingly shocked, but regains her composure and readies her arm cannon, only to find Mario's hat laying on the ground. After a loud stomp, a creature bursts out of the ground in front of Samus, revealed to be Ridley. Ridley lets out a screech as the tagline "Ridley Hits the Big Time!" appears on screen, twirling Mario's hat as the trailer moves to in-game footage. After Ridley's Final Smash, the Ultimate logo is shown on screen, and cuts back to CGI. As Ridley looks over the destruction, he growls. Samus ejects from her suit, becoming Zero Suit Samus, as she leaps out from an explosive fire and prepares to kick Ridley before the trailer concludes.
Simon and Richter's trailer, titled "Vampire Killer", opens to a rainy night outside of Dracula's Castle. Someone is seen approaching the building, wearing a cloak, then Luigi is heard screaming. The trailer cuts to Luigi inside the castle attempting to use his Poltergust to fight off a pair of mummies to no avail, then fleeing. He pauses in a chapel, only to resume running from a Medusa statue that is coming to life. Luigi's flight is brought to an end when he finally trips and lands face-to-face with Death. As Death prepares his scythe, Luigi faints and is then struck, separating his spirit from his body. Death then holds a blue flame in his hand. However, the cloaked person arrives and smashes Death's face with his whip. He throws off his cloak to reveal himself to be Simon and the tagline "Simon Lashes Out!" appears as he throws a cross, destroying Death. Gameplay footage of him is shown, demonstrating his moves.
Simon is then seen walking on the stage version of Dracula's Castle as Dracula himself appears. Simon is damaged by one of Dracula's attacks as it cuts back to CGI, showing Dracula attempt to land the killing blow on a downed Simon, only for it to be stopped by another whip, this one belonging to Richter, who shouts that Dracula does not belong in this world as his tagline, "Richter Crosses Over!" appears. Richter's moves are then demonstrated through gameplay footage, as well as Alucard briefly as an Assist Trophy.
"Super Smash Bros. Ultimate × Castlevania" then appears on the screen (with the × being a Cross). After it disappears, Luigi's spirit is seen approaching his body and preparing to merge back with it when Carmilla appears at the window, causing him to scream in terror again.
As Sakurai wraps up the Nintendo Direct, the screen starts to shake along with a stomping noise. It then shows King K. Rool's trailer, titled "The Rivals", which starts out with art showing various Nintendo heroes and their respective arch-nemeses or rivals of Super Smash Bros. facing off: Mario trying to save Peach from Bowser, Link protecting Zelda from Ganondorf, Kirby facing Meta Knight, Fox and Falco facing Wolf, and finally Samus facing Ridley. It then reveals it was a TV show being watched by Donkey Kong and Diddy Kong who are lounging lazily in their treehouse when they are interrupted by the ground shaking. They run to the window to see the source as a giant shadow looms overhead. A silhouette of what appears to be King K. Rool is seen, but is then revealed to actually be King Dedede in disguise. Dedede laughs at the surprised Donkey Kong and Diddy Kong, not noticing the real King K. Rool looming behind him, who proceeds to send him flying with a claw strike. King K. Rool's tagline, "King K. Rool Comes Aboard!", appears and King K. Rool grins at the Kongs, whose eyes pop out so far they break the glass of the window.
King K. Rool roars and is then seen in actual gameplay. After he uses his Final Smash, it cuts back to a cinematic style as Donkey Kong slides across DK Island before recovering and charging towards King K. Rool alongside Diddy Kong. King K. Rool is then shown to be doing the same. The three leap into the air and their punches meet in a massive explosion, followed by the Ultimate logo. It then cuts back to gameplay showing Donkey Kong and Diddy Kong taunting next to a downed King K. Rool, who rolls away. A giant King K. Rool walks up and stomps on the Kongs, burying them, then taunts. This last scene is a reference to the final boss fight in Donkey Kong Country, where K. Rool feigns his defeat as the Kongs celebrate and fake credits scroll by the screen, only to suddenly spring back into action to attack the Kongs.
At the end of the September Nintendo Direct, a trailer, titled "All In A Day's Work" (NTSC)/"A hard worker's dream" (PAL), was played. Isabelle is shown doing some tidying around the office, when the option to tell her to take a break shows up, but she insists she enjoys working. She wishes "the mayor wasn't so busy with the campsite and Smash", and thinks about becoming the mayor instead, but quickly dismisses the idea. She then gets a letter from Pete, saying how she's wanted in Smash, which causes her tagline of "Isabelle Turns Over A New Leaf!" to appear, followed by gameplay of her moveset and the Ultimate logo. The trailer finishes with Isabelle in Onett saying "I hope you'll cheer me on!"
Directly after Isabelle’s trailer was a teaser trailer for the then-unnamed Animal Crossing: New Horizons. At the beginning of that trailer, Tom Nook congratulates Isabelle for joining Smash.
Ken and Incineroar
Ken and Incineroar's trailer, titled "Clash of Flames" (NTSC)/"Fighting Fire with Fire" (PAL), features Little Mac fighting in Boxing Ring against an unseen opponent, who, after hitting Little Mac with a left hook, is revealed to be Ken, with his tagline stating "Ken Turns Up the Heat!" It then transitions into gameplay of him. Later, the background of the Boxing Ring shows a pair of eyes glowing, before returning to Little Mac against Ken. Ken manages to knock Little Mac into the arena's screen, which, despite being damaged, still manages to say "K.O.".
After celebrating, the camera cuts to the background character, who is now running up to the ring to attack Ken. Ken gets out of the way, and then it is revealed that this character is Incineroar, with its tagline stating "Incineroar Enters the Ring!" Ken says "So, you want to fight fire with fire, huh?", the two collide and then the trailer transitions into gameplay of Incineroar. After using its Max Malicious Moonsault on Ken, he is sent flying into the screen, which then says KO, and Incineroar does a victory laugh and pose. The trailer ends with King K. Rool, Bowser Jr., and Villager (all armed with boxing gloves) ready to fight, with Incineroar sighing in exasperation.
In the middle of The Game Awards 2018, the entire arena blacked out, interrupting the show, and a trailer, titled "Take Your Heart", began to play, starting with a static screen. The screen then turns red, showing the Phantom Thieves of Hearts logo, with Joker saying, "This is Joker. I've infiltrated the theater." While Joker runs across the screen, several off-screen characters comment on the situation. Morgana later clarifies that Joker was "invited" to The Game Awards and was there to steal "the greatest treasure of all". Joker then grabs a card and tosses it, and it transforms into a Smash Bros. invitation. Ryuji Sakamoto and Ann Takamaki then react to Joker's inclusion with surprise. Smoke-styled art of the Smash characters appear (specifically Mario, Donkey Kong, Samus, Link, Fox, Kirby and Ness) then fly across the screen. The screen then transitions to black, before light shines on Joker, and he takes off his mask and unleashes Arsene, who says, "I am thou, thou art I. Show the strength of thy will, and rage against all challengers!", before fading away from Arsene's flaming face. The trailer, in text, then announces "Challenger Pack 1: JOKER from Persona 5!", fading to red when "from Persona 5!" appears on-screen. The Ultimate logo then appears in front of the red background, before appearing alongside "× Persona 5", using the Persona 5 logo.
The dialogue for the official reveal of the trailer from Nintendo's YouTube channel changes to remove references to the Game Awards; Joker begins with, "This is Joker. The mission is go.", and Ryuji's and Ann's first lines are changed; the rest of the dialogue, however, remains unchanged.
In April, a second trailer for Joker, entitled "The Masked Rebel", was uploaded to Nintendo's YouTube channel, itself the beginning of a 15 minute video detailing version 3.0.0 of the game. It begins similarly to the "Take Your Heart" trailer, showing Joker burst in, run off, and grab the Smash invitation, after which he faces the screen and a tagline appears stating "Joker Steals the Show!". The trailer cuts to showing Joker in game, and then continuously cuts to multiple clips of combat while facing off against multiple characters such as Mario, Link, Sonic, etc while some members of The Phantom Thieves make comments on the situation. Joker is then shown building his Rebellion Gauge. Joker then removes his mask and shouts "Persona!", summoning Arsene. Gameplay footage is then shown, presenting Joker's Persona boosted attacks and specials, such as Wings of Rebellion, Eigaon, Tetrakarn and Makarakarn.
The trailer then cuts to show combat on the Mementos stage. Various features of the stage are then shown off, such as the subway train hazard, randomly appearing walls and platforms, and other Phantom Thieves appearing in the background. Morgana then hints that Mementos has a "little secret". The music then changes to "Mass Destruction" from Persona 3 and Mementos is shown is to be blue. The stage's main gimmick is then revealed: The base color of the stage will change depending on the music. After a Smash Ball appears, Joker grabs it and activates his Final Smash, and initiates an All-Out Attack. As Joker's unique victory screen is shown, Morgana says "Smash is looking cool, eh Joker?". The trailer then cuts to the Phantom Thieves logo, before showing the Ultimate logo alongside the Persona 5 logo just as the previous trailer did.
Afterward, Joker is shown "stealing" King K. Rool's crown and Wario's bike.
The trailer, titled Heroic Encounter, opens with Dharkon commanding puppets of Marth and Meta Knight to battle Link in a dark forest. The Hero from Dragon Quest XI is seen on a white horse, arriving just in time to save Link, who has been cornered by his enemies, leaping off his horse and taking both out with one sword swing in midair and sending both flying away. The Hero lands, with light shining on him, and his tagline, "The Hero Draws Near!", appears. Footage of the Hero in-game is then shown, culminating in him being surrounded by various puppet fighters and launched by a puppet Ganondorf. After he is KO'd, it cuts back to the cinematic animation, showing the Hero slamming into a pillar as various Slimes watch, shocked. As he starts to rise back to his feet, an immense horde of puppet fighters approach, but he is suddenly joined by the heroes from Dragon Quest VIII and IV, as well as Erdrick from Dragon Quest III. The four heroes charge the horde together and the trailer switches back to gameplay, showing each of the other heroes as alternate costumes and ending with their Final Smash, which shows multiple heroes from different Dragon Quest games attacking together. The Super Smash Bros. Ultimate logo then appears, followed by "× Dragon Quest", using the Dragon Quest XI S logo.
This trailer, titled Best Friends, opens nearly identically to The Rivals, re-using the illustrations of various heroes and arch-nemeses/rivals fighting, but with the addition of Donkey Kong and Diddy Kong facing King K. Rool as well. The TV turns off and the trailer cuts to Donkey Kong and Diddy Kong's treehouse also as in King K. Rool's trailer, but they are now joined by a sleeping King K. Rool himself. A Jiggy flies into the treehouse, startling the two Kongs, and Diddy Kong wakes up King K. Rool before the three jump to the window. Looking outside, they witness a silhouette appear resembling Banjo & Kazooie, but this is soon revealed to be Duck Hunt in disguise. The dog begins laughing about the prank, only to be knocked out of the way by Banjo himself as he and Kazooie descend down from above. The bear and bird then pose as their tagline, "Banjo-Kazooie are Raring to Go!", appears, while Donkey Kong, Diddy Kong, and King K. Rool enthusiastically cheer for their appearance. They are then shown in-game battling various opponents, finally using their Final Smash on King K. Rool. Another cinematic then plays, in which King K. Rool is seen plummeting down the side of a cliff. He falls into the ground below, and a large rock covers the hole he creates. Banjo & Kazooie jump off the rock and land nearby; they then pose as various fighters pose behind them. The trailer cuts with a Jiggy-filled screen to the Super Smash Bros. Ultimate logo, which is joined by "× Banjo-Kazooie". Banjo is then seen eating pancakes near a sleeping giant Ivysaur, who promptly wakes up and chases him and Kazooie off-screen.
The similarities between this trailer and King K. Rool's, as well as Banjo & Kazooie's general interactions with the three Donkey Kong characters, are references to their shared creator, Rare Ltd., and their shared universe; Rare is also referenced through the duo's tagline. The scene at the end of the trailer where King K. Rool is buried in the ground and covered by a rock is a reference to the end of the first Banjo-Kazooie game, where the same thing happens to Gruntilda after she is defeated. The Jiggy-filled screen cut is a reference to the loading screens of Banjo-Kazooie: Nuts & Bolts, which also use Jiggies filling the screen.
This trailer, titled –Breaking News– The Challenger, starts with a list of Nintendo consoles of many generations, going from Nintendo Switch to Color TV-Game game systems, before going back to the Super Nintendo Entertainment System, which was released in 1990. The screen then turns right and highlights the Neo Geo AES, a game system created by SNK, where it transitions to the Neo Geo AES startup screen. The next cutscene shows a Smash Bros. invitation letter rotating around while messages appear, saying "- 2019 - YOU ARE CORDIALLY INVITED TO SMASH. DON'T BE LATE. [S]". After the message, the cutscene shows the right hand of Kyo Kusanagi, the protagonist of The King of Fighters series, trying to grab the invitation letter but failing to do so, trembling in frustration. Ryo Sakazaki, the protagonist of the Art of Fighting series, appears and rushes toward the letter, but he also fails to grab it, with his hand shaking in frustration. Andy Bogard, Terry Bogard's brother, and Joe Higashi, a companion of Terry and Andy, also rush in to grab the letter; they fail to grab it as well. The cutscene transitions itself on top of a tower, where Geese Howard, the main antagonist of the Fatal Fury series, is standing. As the letter flies by, he smiles, and rushes toward the letter, but, like other fighters, he fails and falls into the bottom of the tower. The cutscene transitions once again, showing Nakoruru from Samurai Shodown and her hawk Mamahaha trying to grab the letter but failing as well. The next cutscene shows Iori Yagami, the rival of Kyo, where he, with his burning hand, tries to grab the letter; it slips through his hand just as he was about to grab it. After failing to grab the letter, Iori laughs maniacally. The unclaimed letter slowly falls onto the ground, only to get picked up by fighter in the form of a silhouette with a star on his back; that fighter, being rendered in 3D, reveals himself as Terry Bogard. He turns around, says “Hey, come on!”, and a tagline reads "Terry Faces the Fury!". The trailer ends with the Super Smash Bros. Ultimate logo, with an "× Fatal Fury" appearing next to it.
The beginning of the trailer parodies the opening scene of The King of Fighters '94, where it shows an invitation letter from Rugal Bernstein, a recurring antagonist in The King of Fighters series (according to the letter "R" on the back of the envelope), and a right hand of Kyo Kusanagi burning the letter after grabbing it. The message accompanying it also appears in the original scene, only slightly altered to fit the atmosphere of Smash Bros., and the scenes in which other SNK characters are featured are also parodied from opening scenes of their respective games.
An extended version of this trailer, titled The Legendary Wolf, features gameplay of Terry after his tagline, which has changed from blue to red after the original trailer. The list of Nintendo consoles is also omitted from the extended version.
This trailer, titled The Ashen Demon, takes place at the end of Chapter 10 of Fire Emblem: Three Houses. It begins with an animated cutscene showing Solon (previously under the guise of Tomas) summoning dark energy that engulfs around Byleth. This ends up sending Byleth the void with Sothis, who scolds him for falling for Solon's trap. Sothis then asks Byleth if he is "prepared to die", to which he shakes his head in response. Sothis responds that she also does not want to die either, and states "And yet... There is no other choice...". After some confusion from Byleth, Sothis clarifies her statement and tells Byleth that he needs to join Smash. After brandishing a Smash Bros. invitation, Byleth is sent out of the void, with two slashes of light crossing together in the sky; Byleth comes flying out, and the screen declares, "Byleth Joins Smash House!" Solon is shown expressing disbelief at Byleth's return (with a statement spoofing his return from the actual game), and the trailer then switches to gameplay of Byleth, showing his moves with the Sword of the Creator, before he is beaten up by the other sword users. Byleth then returns to the void, this time, majorly damaged. Sothis then asks what Byleth plans to do after getting beaten by the swordsmen, and after a quick screen transition, the female version of Byleth is shown. Sothis, amused at Byleth's "cleverness" sends down Failnaught, Areadbhar and Amyr, three different Hero's Relics wielded by Claude, Dimitri, and Edelgard respectively. Light then circles around the two previous slashes (forming the whole Smash symbol), and female Byleth comes flying out with the weapons, and the screen declares, "Byleth Recruits ...Byleth!" The trailer then transitions to gameplay once more, with Sothis commenting on each one of the Hero's Relics' abilities: Areadbhar's long reach, Amyr's overwhelming power, and the speed of Failnaught. Byleth then grabs the Smash Ball, and performs the Final Smash, Progenitor God Ruptured Heaven. The Super Smash Bros. Ultimate logo then appears, followed by "× Fire Emblem: Three Houses".
This trailer, titled Ramen time!, starts with Captain Falcon and Kirby eating ramen at the Mintendo Noodle House while a waitress smiles in the background. In a nearby arena, a tournament match between Spring Man and Byte & Barq is being held. After knocking out his opponent, Spring Man raises his arms in celebration when he notices a Smash invitation behind him. He grabs it and gleefully holds it up, but is immediately punched by Ribbon Girl, who attempts to take the letter. Ninjara quickly steals it from her, and several of the other fighters immediately attack him as a fight starts out over the letter. Back at the noodle house, the waitress catches sight of the tournament and leaves just as Captain Falcon finishes his ramen. The scene shifts back to the match, where everyone but Kid Cobra and Twintelle has been knocked out. The waitress snags the invitation and reveals herself as Min Min before punching the other two fighters and knocking them out with Dragon. Min Min poses, says “我愛拉麺!” in Mandarin Chinese (“I love ramen!”), and the tagline "Min Min Arms Herself!" appears. A gameplay montage follows which shows off Min Min's moves. During this, Min Min deflects Wii Fit Trainer's soccer ball on Wuhu Island, a reference to the volleyball-like V-Ball mode in ARMS. The montage ends with the Super Smash Bros. Ultimate logo followed with "× ARMS". In the epilogue, Min Min is seen enjoying ramen alongside Kirby while Captain Falcon - having replaced Min Min as the waiter - smiles in the background.
Other character reveals
Uniquely, all of the returning characters in Ultimate were revealed simultaneously in the "Everyone is here!" (PAL)/"Challenger Approaching Intro Video" (NTSC) trailer, as well as the formal reveal of Inkling. Every character is given a number corresponding to their debut in the Super Smash Bros. series. The trailer opens up with a shot of Battlefield before showing fighter number one, Mario, emerging from a Warp Pipe before demonstrating gameplay footage of him, then moving on to Samus; Kirby; Bowser; Link; Donkey Kong; Fox and Falco; Marth; Zelda and Sheik, Villager; Meta Knight and Mewtwo; Sonic; Peach; then Pikachu. The Ice Climbers, who were absent from Super Smash Bros. 4, are shown on Summit; followed by the first in-game footage of Inkling; then Captain Falcon, Zero Suit Samus and Wii Fit Trainer; Charizard, Ivysaur, and Squirtle returning as part of Pokémon Trainer; Ness and Lucas; Ryu and Ganondorf; Ike; then Cloud. Snake appears on Shadow Moses Island and as he stands up, the text "EVERYONE IS HERE!" appears in front of him. The trailer then proceeds to show Jigglypuff and Pichu; Roy; Olimar and Diddy Kong; Lucario; Lucina and Robin; Bayonetta; Mr. Game & Watch and Greninja; Dr. Mario, R.O.B., and Duck Hunt; Pit, Dark Pit, and Palutena; Corrin; Bowser Jr.; Toon Link and Young Link; Rosalina & Luma and King Dedede; the Mii Fighters; Wario and Little Mac; Pac-Man; Shulk; Wolf; and Mega Man. After showing the game's full logo for the first time, revealing its title as Super Smash Bros. Ultimate, the trailer shows Luigi and Yoshi who, despite being two of the Original 12, are notoriously often revealed to be in the game late in development, something that Masahiro Sakurai commented on when revealing Luigi for Super Smash Bros. 4.
Daisy wasn't given a specific trailer, but made her debut in Nintendo's E3 2018 presentation, after the "Everyone is here!" trailer. After noting that previous veterans Lucina and Dark Pit were marked with epsilons next to their number (which, unlike the rest of the cast, corresponded to the numbers of Marth and Pit repectively instead of their own debuts), Sakurai announced the Echo Fighter status of the former two, and that they were echo fighters of the latter two. He then promptly confirmed Daisy as another Echo Fighter, this time of Peach.
Chrom and Dark Samus
Chrom and Dark Samus both weren't given a specific trailer, but made their debut in the Super Smash Bros. Ultimate Direct. Following Richter's reveal as an Echo Fighter of Simon, Sakurai revealed Chrom and Dark Samus as two new Echo Fighters. After their short gameplay segments, it was revealed that Chrom and Dark Samus are Echo Fighters of Roy and Samus respectively. Directly after their reveal, it was revealed that players would have the option to either display echo fighters separately or together.
The trailer, titled "Piranha Plant Pipes Up!", features Luigi (next to a Green Shell) and a group of Yoshis dizzy. Mario walks across the stage, before a pot appears before him, with a Piranha Plant inside. The Piranha Plant then reveals itself, then dodges Mario's dash attack and executes its forward smash, knocking Mario out. The Piranha Plant taunts, followed by its splash art "Piranha Plant Pipes Up!", then transitions to gameplay showcasing its moveset.
On March 26, 2020, a Nintendo Direct Mini announced that Challenger Pack 6 would contain an ARMS character. All 15 characters of the ARMS roster as well as Biff were then shown to be possibilities, and their release date was revealed to be sometime in June 2020. These characters were: Spring Man (who is representated as an Assist Trophy, Mii Costume and spirit in the base game), Ribbon Girl (who appears as a Mii Costume and spirit in the base game), Min Min, Twintelle, Ninjara (all of them are spirits in the base game), Master Mummy, Mechanica, Byte & Barq, Kid Cobra, Helix, Max Brass, Lola Pop, Misango, Springtron and Dr. Coyle (all of them not represented with anything in the base game). Finally, on June 22, 2020, it was revealed that the ARMS character is Min Min, likely in part due to popularity and confirmed to be influenced by the request of the ARMS producer. In her Final Smash, she is joined by Spring Man, Ribbon Girl, Master Mummy, Mechanica, Twintelle and Ninjara, who later appeared as a Mii Costume in the same direct. Master Mummy, Mechanica, Byte & Barq, Kid Cobra, Helix and Max Brass were added as spirits, so the only absent are Lola Pop, Misango, Springtron and Dr. Coyle.