Electronic Entertainment Expo
The Electronic Entertainment Expo, better known as E3 or E3, is an annual game conference that has been held in Los Angeles, California; Atlanta, Georgia; and Santa Monica, California since 1995. In addition to their hardware and other series, Nintendo has showcased many new developments concerning the Super Smash Bros. series since 2001.
At E3 2001, Super Smash Bros. Melee was announced, complete with a trailer and playable demo. The trailer consisted of an early version of Melee's opening movie followed by a series of character demonstration shorts similar in execution to the Special Movie.
The trailer and demo revealed the following:
At E3 2005, the Wii was unveiled as the Nintendo Revolution. Alongside a few other games, Super Smash Bros. Brawl was announced by Satoru Iwata, with no title or details given save for that it would feature online play. Sakurai was surprised at this announcement, since Iwata had not contacted him about development of the game. However, he later accepted Iwata's offer to become the game's director.
At E3 2006, Super Smash Bros. Brawl was officially announced at the After-Hours Press Conference with a first trailer. This came as a bit of a shock, since traditionally all major games are unveiled in the main press conference.
The trailer revealed the following:
At E3 2007, a 15-second representation was shown to showcase the things already known about Brawl as distributed by the DOJO!!. However, the representation also accidentally showed Donkey Kong, who was unconfirmed by the DOJO!! at the time. Aside from lacking character voices, the footage appears identical to the game's released form. The first confirmed release date for Brawl for North America was announced to be December 3, 2007, but was later delayed twice.
After much anticipation, a new Super Smash Bros. game was finally announced to be an upcoming title for both Nintendo's Wii U and 3DS systems. However, at the time of this conference, development on the game had not begun, and thus no further details were announced other than that the two games may be able to connect to each other.
Super Smash Bros. 4 was revealed at E3 2013 during a Nintendo Direct presentation, in the form of a trailer. Demonstrations of the game were also made the same day, including the revealing of the Wii Fit Trainer and a battle between Mario and Mega Man .
Super Smash Bros. Invitational
At E3 2014, a Super Smash Bros. Invitational held by Nintendo took place on June 10th, 2014 at 4:00 PM PTZ, where 16 selected smashers were invited to participate in a Super Smash Bros. for Wii U tournament. The winner of the tournament was Gonzalo "ZeRo" Barrios. The tournament also had several special guests, including an appearance by Masahiro Sakurai.
Nintendo's E3 2014 Digital Event
During June 10th, 2014 at 9:00 AM PTZ, Nintendo released an E3 2014 video presentation in the form of a Digital Event. The video featured Reggie Fils-Aime (President and CEO of Nintendo of America) and Satoru Iwata (then-President and CEO of Nintendo Co., Ltd) in scenes of combat, culminating in a sequence that revealed Mii Fighter as a playable set of characters. amiibo figurines were also unveiled with proper terminology. Super Smash Bros. for Wii U was stated to be a pioneer, being the first Nintendo game to feature interaction with such figurines. At the end of the presentation, animated footage was shown of Link and Pit both engaged in battle, subsequently indicating Palutena's presence as a playable fighter in Super Smash Bros. 4.
Super Smash Bros. 4 Roundtable
There was also a 90-minute developer discussion regarding Super Smash Bros. 4, including a segment hosted by Masahiro Sakurai that consisted of Pac-Man's revelation amidst the showcasing of other features.
A trailer for Super Smash Bros. for Nintendo 3DS was also released during the event. Demonstration kiosks of both versions of the game were also available for use by event-goers of the public and press. Nintendo Treehouse also broadcasted live-streams throughout the duration of E3 2014, with many segments involving gameplay and discussion of both the Wii U and Nintendo 3DS iterations of Super Smash Bros. 4.
The E3 event took place from June 16, 2015 to June 18, 2015. Nintendo announced on their Twitter account that Sakurai will be hosting a video presentation on June 14th, two days prior to the event itself. It announced the paid downloadable content which includes Lucas, Roy, and Capcom's Ryu as DLC fighters, as well as a returning 64 stage, Dream Land 64, and new Mii Fighter costumes. In addition, an update was released which added the Miiverse stage for free. All off this was available for purchase immediately after the presentation. It also teased at the return of the Hyrule Castle and Peach's Castle 64 stages some time in the future. In addition, the 2015 Nintendo World Championships featured Super Smash Bros. for Wii U as the fourth stage of the competition along with an exhibition match featuring Jigglypuff and Ryu in a Final Destination match with a special appearance by Hungrybox and Reggie Fils-Aimé.
The Nintendo Direct: E3 2018 on June 12th (9:00 am PT / 12:00 pm ET) 2018 showcased the first look at Super Smash Bros. Ultimate for Nintendo Switch. All previously playable veterans were confirmed playable. In addition, Inklings, Daisy and Ridley were formally confirmed for the roster. New and returning items, stages and features were shown off as well.
On June 8th, a Super Smash Bros. Ultimate World Championship 2019 3v3 tournament took place. At the conclusion of the tournament, a video was played, where Sakurai announced that the next DLC fighter for Ultimate would be shown off during the Nintendo Direct airing on June 11th.
The June 11th Direct began by revealing the Hero from Dragon Quest as the second downloadable character from Fighters Pass Vol. 1, due Summer 2019. Later in the conference, it was confirmed that Banjo & Kazooie from their namesake series Banjo-Kazooie would be added in Fall 2019.
The "Nintendo Direct: E3 2021" on June 15th opened with the revealing of Kazuya from Tekken as the fifth downloadable character from Fighters Pass Vol. 2. After a short demonstration of some of Kazuya's moveset, Masahiro Sakurai announced that Mr. Sakurai Presents "Kazuya" would premiere on June 28th, 2021 at 10 AM EDT, which is 7 AM PDT.