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SSBB Icon.png SSB4 Icon.png SSBU Icon.png
SEGA logo.svg
Type Subsidiary
Founded 1940
Key people Hajime Satomi
Hisao Oguchi
Mike Hayes
Yu Suzuki
Takashi Iizuka
Industry Video Games
Products Various Video Games
Master System
Mega Drive/Genesis
Sega Saturn
Game Gear
Mega CD/Sega CD
Employees 2600
Parent Sega Sammy Holdings
Website (Europe) (US) (Japanese, Japan) (PlaySega)

Sega Corporation (株式会社セガ, Kabushiki-kaisha Sega), officially capitalized SEGA, is a multinational video game software and hardware development company, and a home computer and former console manufacturer headquartered in Ōta, Tokyo, Japan, with various offices around the world. The company is famous for several notable game series, including the Sonic the Hedgehog series, Bayonetta, Puyo Puyo, Phantasy Star, Altered Beast, Yakuza and Crazy Taxi. In the past, Sega was Nintendo's greatest rival. They even made anti-Nintendo campaigns, such as the old American marketing slogan for the Sega Mega Drive (Sega Genesis in America), which was "Genesis does what Nintendon't". The company had success with both arcades and home consoles, but on January 31, 2001, following poor sales of the Dreamcast and profit losses, Sega restructured itself and left the consumer console business to concentrate on software development for multiple third-party platforms. On October 1st, 2004, they merged with a Japanese pachinko company called Sammy to form Sega Sammy Holdings, but still exist as a subsidiary of the company. The company is also famous for its SEGA! chant that appeared on both commercials and games.

In Super Smash Bros. Brawl[edit]

Sega was described as being in "special collaboration" with Nintendo regarding Sonic's inclusion in Brawl, where he and Solid Snake became the first third-party characters to appear in the series. Additionally, other characters from the Sonic franchise, such as Shadow, Tails, Knuckles, and Silver, have minor roles in Brawl, and the iconic Sonic level, Green Hill Zone, appears as a stage.

In Super Smash Bros. 4[edit]

Sega's mascot Sonic returns as a third-party character in Super Smash Bros. 4. Additionally, Windy Hill Zone, a stage from their Nintendo (3DS/Wii U) exclusive Sonic Lost World, appears in Super Smash Bros. for Wii U, while Green Hill Zone returns from Brawl in Super Smash Bros. for Nintendo 3DS. Two Mii Brawler costumes based on Akira Yuki and Jacky Bryant from Sega's Virtua Fighter series appear as downloadable content. In addition, Mii costumes based off Knuckles and Tails appear for the Mii Brawlers and the Mii Gunners, respectively. Bayonetta from the Bayonetta series is another newcomer, available as DLC. She is Sega's second playable representative in Super Smash Bros.

In Super Smash Bros. Ultimate[edit]

Both Sonic and Bayonetta return as third-party playable characters. In addition, the Green Hill Zone stage returns from Brawl and 3DS as well as the Windy Hill Zone stage from Wii U and the Umbra Clock Tower stage from 3DS/Wii U. Shadow returns as an assist trophy. Knuckles, Rodin and Akira Yuki also debut as new assist trophies. As Sega is the parent company of Atlus, Joker from Persona 5 makes an appearance as a DLC character.


  • With 3 characters originating from SEGA properties in Ultimate, they tie with Konami and Capcom with the most characters of all third-party companies. Unlike the other two, all three Sega fighters are from different series and each are unique, with no Echoes.
    • Additionally, all three characters were created by different companies; Sonic was created by Sega themselves, and Bayonetta and Joker were created by Platinum Games and Atlus, respectively, with Sega owning both the Bayonetta series and Atlus.
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