Alex Strife was a tournament director from The Bronx, New York. He is responsible for creating the New York City Weeklies in 2007. These helped gather the NYC locals for training, and help to create a consistent social atmosphere. He has also created his own series of tournaments called Zenith, which not only ranged from being locals to being nationals, but attracted big names from the Tristate, and were all successful Melee tournaments.
Alex Strife is most known for being the former owner and head director of the Apex tournament series, the most prominent and influential recurring Smash tournament series during the Brawl era, that attracted the best competition from all over the world and even drew a Nintendo sponsorship for the 2015 iteration.
He was a part of the now disbanded crew Killa Fleet who were one of the first to attend his first Zenith. They in turn supported and helped out with his future tournaments, including helping to run the NYC Weeklies.
Controversy and disappearance
In January, 2015, following numerous allegations of abuse and harassment, and evidence of extremely unprofessional behavior in business with CLASH Tournaments and other members of Team Apex, Alex Strife stepped down as the TO of Apex 2015, which proceeded without him. After this he relinquished ownership of the Apex brand as well as all involvement with the Apex series. The incidents stained Alex Strife's reputation within the community, and he hasn't been involved with Smash in any sort of capacity since. The Alex Strife controversy, alongside all the venue and procedure problems with Apex 2015 that happened on top of years of criticism at how Apex was ran, also heavily damaged the reputation of the Apex series; this resulted in Apex 2016 seeing a massive drop in attendance, both quantity and player quality wise, for all games and most particularly Melee, bringing Apex down to being a stacked regional at best and losing its status as the most prestigious Smash tournament series.