Smasher:Alex Strife

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Alex Strife
Character info
Melee main Marth
Brawl mains Marth, Fox
Team info
Former crews Smash Suits, Team Apex, Killa Fleet
Personal and other info
Real name Johnathan Lugo
Birth date (age 39)
Location Bronx, New York United States

Alex Strife was a tournament organizer from The Bronx, New York. He is responsible for creating the New York City Weeklies in 2007. These helped gather the NYC locals for training, and help to create a consistent social atmosphere. He has also created his own series of tournaments called Zenith, which not only ranged from being locals to being nationals, but attracted big names from the Tristate, and were all successful Melee tournaments.

Alex Strife is most known for being the former owner and head director of the Apex tournament series, the most prominent and influential recurring Smash tournament series during the Brawl era, that attracted the best competition from all over the world and even drew a Nintendo sponsorship for the 2015 iteration.

Tournaments hosted[edit]

Tournament placings[edit]

Super Smash Bros. Melee[edit]

Tournament Date 1v1 placement 2v2 placement Partner
Collision 9 March 15th, 2014 25th

Project M[edit]

Tournament Date 1v1 placement 2v2 placement Partner
Collision 9 March 15th, 2014 25th
KTAR 9 March 22nd, 2014 49th

Super Smash Bros. Brawl[edit]

Tournament Date 1v1 placement 2v2 placement Partner
KTAR 5 May 21st, 2011 65th
Uprise of Long Island #5 June 18th, 2011 17th
Petopia April 27th, 2013 17th ? ?
Collision 9 March 15th, 2014 17th
KTAR 9 March 22nd, 2014 33rd


He was a part of the now disbanded crew Killa Fleet who were one of the first to attend his first Zenith. They in turn supported and helped out with his future tournaments, including helping to run the NYC Weeklies.

Controversy and disappearance[edit]

In January, 2015, following numerous allegations of abuse and harassment[1][2][3][4], and evidence of extremely unprofessional behavior in business with CLASH Tournaments and other members of Team Apex, Alex Strife stepped down as the TO of Apex 2015, which proceeded without him.[5] After this he relinquished ownership of the Apex brand as well as all involvement with the Apex series. The incidents stained Alex Strife's reputation within the community, and he hasn't been involved with competitive Smash in any sort of capacity since. The Alex Strife controversy, alongside all the venue and procedure problems with Apex 2015 that happened on top of years of criticism at how Apex was run, also heavily damaged the reputation of the Apex series; this resulted in Apex 2016 seeing a massive drop in attendance, both quantity and player quality wise, for all games and most particularly Melee, bringing Apex down to being a stacked regional at best and losing its status as the most prestigious Smash tournament series.

Related Links[edit]