UYU is a professional esports organization based in North America. It was founded in late 2017 and mainly branches out to several fighting game communities. Some examples are Street Fighter, Tekken, Mortal Kombat, and BlazBlue. Starting in February of 2020, UYU started to branch out to the Super Smash Bros. scene, with their first sponsor being Super Smash Bros. Melee player n0ne and was revealed as an agent during Smash Summit 9. A week later, T became the first Super Smash Bros. Ultimate player to be sponsored by UYU.