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'''Sega''' ({{ja|株式会社セガ|Kabushiki-kaisha Sega}}), officially stylized as '''SEGA''', is a multinational video game software and hardware development company, as well as previously a home computer and former console manufacturer.   
'''Sega''' ({{ja|株式会社セガ|Kabushiki-kaisha Sega}}), officially stylized as '''SEGA''', is a multinational video game software and hardware development company, as well as previously a home computer and former console manufacturer.   


Currently headquartered in Shinagawa, Tokyo, Japan, the company is famous for many notable game franchises, including {{uv|Sonic the Hedgehog}}, {{uv|Bayonetta}}, {{uv|Virtua Fighter}}, ''Streets of Rage'', ''Phantasy Star'', ''Sakura Wars'', and ''Valkyria Chronicles''. Many of its popular games are developed by its subsidiary studios, such as {{iw|wikipedia|Sonic Team}} (''Sonic the Hedgehog'', ''NiGHTS into dreams...'') and {{iw|wikipedia|Ryu Ga Gotoku Studio}} (''Super Monkey Ball'', ''Yakuza / Like a Dragon'', and ''Judgment''). It also includes franchises from companies acquired by them, such as ''Puyo Puyo'' (acquired in 1998 from {{iw|wikipedia|Compile|company}}), ''Shin Megami Tensei'' and {{uv|Persona}} (under [[Atlus]], acquired in 2013), and ''{{iw|wikipedia|Angry Birds}}'' (under {{iw|wikipedia|Rovio Entertainment}}, acquired in 2023). Outside of their portfolio of original IPs, for many years Sega had made various games based on other licenses: from sportsmen like {{iw|wikipedia|Joe Montana}}, musicians like {{iw|wikipedia|Michael Jackson}}; to franchises of the caliber of {{iw|wikipedia|Mickey Mouse}}, ''{{iw|wikipedia|Ghostbusters|franchise}}'', {{iw|wikipedia|Hatsune Miku}}, ''{{iw|wikipedia|Initial D}}'', {{iw|wikipedia|Spider-Man}}, ''{{iw|wikipedia|Warhammer|game}}'', ''{{iw|wikipedia|Jurassic Park}}'', ''{{iw|wikipedia|Happy Days}}'', {{iw|wikipedia|X-Men}}, ''{{iw|wikipedia|McDonaldland}}'', the {{iw|wikipedia|Summer Olympic Games}}, ''{{iw|wikipedia|Alien|franchise}}'', ''{{iw|wikipedia|Asterix}}'', ''{{iw|wikipedia|Star Trek}}'', etc. Sega was notably [[Nintendo]]'s greatest rival company during the fourth generation {{s|wikipedia|console war}} with the launch of the Sega Genesis. Since then, the company has made frequent collaborations with Nintendo, including releasing exclusive games for their consoles and occasionally developing games involving their IPs, such as [[F-Zero (universe)|''F-Zero GX'', ''F-Zero AX'']] and the [[Mario (universe)|''Mario & Sonic'']] crossover sports series.
Currently headquartered in Shinagawa, Tokyo, Japan, the company is famous for many notable game franchises, including {{uv|Sonic the Hedgehog}}, {{uv|Bayonetta}}, {{uv|Virtua Fighter}}, ''Streets of Rage'', ''Phantasy Star'', ''Sakura Wars'', and ''Valkyria Chronicles''. Many of its popular games are developed by its subsidiary studios, such as {{iw|wikipedia|Sonic Team}} (''Sonic the Hedgehog'', ''NiGHTS into dreams...'') and {{iw|wikipedia|Ryu Ga Gotoku Studio}} (''Super Monkey Ball'', ''Like A Dragon'', and ''Judgment''). It also includes franchises from companies acquired by them, such as ''Puyo Puyo'' (acquired in 1998 from {{iw|wikipedia|Compile|company}}), ''Shin Megami Tensei'', and {{uv|Persona}} (under [[Atlus]], acquired in 2013). Sega was notably [[Nintendo]]'s greatest rival company during the fourth generation {{s|wikipedia|console war}} with the launch of the Sega Genesis. Since then, the company has made frequent collaborations with Nintendo, including releasing exclusive games for their consoles and occasionally developing games involving their IPs, such as [[F-Zero (universe)|''F-Zero GX'', ''F-Zero AX'']] and the [[Mario (universe)|''Mario & Sonic'']] crossover sports series.


==History==
==History==
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Sega, now called '''SEGA Enterprises Inc.''', would see major growth throughout the 1970s during the arcade boom. Early hits include games like ''Periscope'', ''Love Tester'', ''Heavyweight Champ'', ''Monaco GP'', and ''Head On'', along with securing the license to ''{{iw|wikipedia|Frogger}}''. After arcade revenue started to wane in the early 1980's, Gulf and Western decided to sell off the arcade division of Sega to {{iw|wikipedia|Bally Manufacturing}} while retaining the R&D division. Also at this time, Sega decided to move to the home hardware industry. This led to the SC-3000 computer and the SG-1000 game console in 1983. While not failures, both were greatly outpaced by the Famicom. However, this was enough for Gulf and Western to sell off the remainder of Sega. An investor group led by former executives bought all the splintered assets in 1984 to form the modern Sega Enterprises Ltd. Sega would then redesign the SG-1000 into the Sega Mark III in 1985, known internationally as the Master System. While performing much better and dominating the console market in some regions, the Master System was still behind the Famicom, which broke out into other regions as the Nintendo Entertainment System.
Sega, now called '''SEGA Enterprises Inc.''', would see major growth throughout the 1970s during the arcade boom. Early hits include games like ''Periscope'', ''Love Tester'', ''Heavyweight Champ'', ''Monaco GP'', and ''Head On'', along with securing the license to ''{{iw|wikipedia|Frogger}}''. After arcade revenue started to wane in the early 1980's, Gulf and Western decided to sell off the arcade division of Sega to {{iw|wikipedia|Bally Manufacturing}} while retaining the R&D division. Also at this time, Sega decided to move to the home hardware industry. This led to the SC-3000 computer and the SG-1000 game console in 1983. While not failures, both were greatly outpaced by the Famicom. However, this was enough for Gulf and Western to sell off the remainder of Sega. An investor group led by former executives bought all the splintered assets in 1984 to form the modern Sega Enterprises Ltd. Sega would then redesign the SG-1000 into the Sega Mark III in 1985, known internationally as the Master System. While performing much better and dominating the console market in some regions, the Master System was still behind the Famicom, which broke out into other regions as the Nintendo Entertainment System.


In 1985, Sega formally ended their relationship with Bally and reentered the arcade scene internationally, creating some of the better-known arcade titles of the late 1980s. At this time, they focused on a style of gaming known as {{ja|体感}} (''taikan'', literally "body experience"); these were arcade titles with moving cabinets designed to emulate experiences that couldn't be recreated with a standard control scheme, such as driving vehicles. Well-known hits during this time include ''{{iw|wikipedia|Hang-On}}'', ''{{iw|wikipedia|Out Run}}'', and {{uvm3|After Burner}}. The company additionally introduced the UFO Catcher in 1985, which remains the most widely-distributed Japanese {{iw|wikipedia|claw crane}} to this day. Bolstered by their success in the arcades, they decided to create a new home console that would directly compete with Nintendo, and in 1988, they launched the Sega Mega Drive, known as the Genesis in certain regions. While seeing initial profit, Nintendo almost immediately dented their revenue forecast by debuting the Super Famicom in 1990, releasing in other regions as the Super Nintendo Entertainment System a year later.
In 1985, Sega formally ended their relationship with Bally and reentered the arcade scene internationally, creating some of the better-known arcade titles of the late 1980s. At this time, they focused on a style of gaming known as {{ja|体感}} (''taikan'', literally "body experience"); these were arcade titles with moving cabinets designed to emulate experiences that couldn't be recreated with a standard control scheme, such as driving vehicles. Well-known hits during this time include ''{{iw|wikipedia|Hang-On}}'', ''{{iw|wikipedia|Out Run}}'', and ''{{uvm3|After Burner}}''. The company additionally introduced the UFO Catcher in 1985, which remains the most widely-distributed Japanese {{iw|wikipedia|claw crane}} to this day. Bolstered by their success in the arcades, they decided to create a new home console that would directly compete with Nintendo, and in 1988, they launched the Sega Mega Drive, known as the Genesis in certain regions. While seeing initial profit, Nintendo almost immediately dented their revenue forecast by debuting the Super Famicom in 1990, releasing in other regions as the Super Nintendo Entertainment System a year later.


By 1991, Sega made a plan to drop the price of all systems and bundle the console with {{uv|Sonic the Hedgehog}}, a game featuring a new mascot designed to directly contend with Nintendo's {{uv|Mario}}. This proved to be a highly successful move, even briefly over taking Nintendo in market share and starting what came to be known as the fourth generation {{s|wikipedia|console war}}. Sega would redesign their console several times, as well as release addons such as the Mega CD and Sega 32X, which received generally mixed reception. Sega also created the portable Game Gear using the same architecture as the Mark III; despite being more technologically advanced than Nintendo's Game Boy, it ultimately did not make as much of an impact due to a number of design issues, notably its inferior battery life. By the end of the generation, Nintendo would retake their dominance in the console industry due to brand confusion caused by Sega's poor marketing and the failure of the Mega Drive's addons. Despite this, Sega was still kept afloat by its arcade development; they were one of the first companies to embrace fully 3D-rendered games, releasing groundbreaking titles such as ''{{s|wikipedia|Virtua Racing}}'', ''{{s|wikipedia|Daytona USA}}'', and {{uv|Virtua Fighter}}.
By 1991, Sega made a plan to drop the price of all systems and bundle the console with ''{{uv|Sonic the Hedgehog}}'', a game featuring a new mascot designed to directly contend with Nintendo's {{uv|Mario}}. This proved to be a highly successful move, even briefly over taking Nintendo in market share and starting what came to be known as the fourth generation {{s|wikipedia|console war}}. Sega would redesign their console several times, as well as release addons such as the Mega CD and Sega 32X, which received generally mixed reception. Sega also created the portable Game Gear using the same architecture as the Mark III; despite being more technologically advanced than Nintendo's Game Boy, it ultimately did not make as much of an impact due to a number of design issues, notably its inferior battery life. By the end of the generation, Nintendo would retake their dominance in the console industry due to brand confusion caused by Sega's poor marketing and the failure of the Mega Drive's addons. Despite this, Sega was still kept afloat by its arcade development; they were one of the first companies to embrace fully 3D-rendered games, releasing groundbreaking titles such as ''{{s|wikipedia|Virtua Racing}}'', ''{{s|wikipedia|Daytona USA}}'', and {{uv|Virtua Fighter}}.


With their next console, the Saturn, Sega's American branch announced that it would release on September 2nd, 1995, but surprised everyone—including third-party developers and distributors—when they later announced the Saturn would actually release ahead of schedule on May 11th. This resulted in a stunted launch that soured public relations and created a tense atmosphere within the company, culminating in the resignation of Sega of America's then-president, {{s|wikipedia|Tom Kalinske}}. While the Saturn performed modestly well in its native Japan, it never matched the numbers of the preceding Mega Drive; in America, it never recovered from its rocky launch, and it lagged behind the competing Nintendo 64 and PlayStation. Additionally, developers struggled to work with the console's complicated hardware, as it was intended primarily for 2D games at a time where 3D gaming was beginning to dominate the home console scene. After a mere three years on the market, Sega discontinued the Saturn and developed a new console intended to remedy these problems.
With their next console, the Saturn, Sega's American branch announced that it would release on September 2nd, 1995, but surprised everyone—including third-party developers and distributors—when they later announced the Saturn would actually release ahead of schedule on May 11th. This resulted in a stunted launch that soured public relations and created a tense atmosphere within the company, culminating in the resignation of Sega of America's then-president, {{s|wikipedia|Tom Kalinske}}. While the Saturn performed modestly well in its native Japan, it never matched the numbers of the preceding Mega Drive; in America, it never recovered from its rocky launch, and it lagged behind the competing Nintendo 64 and PlayStation. Additionally, developers struggled to work with the console's complicated hardware, as it was intended primarily for 2D games at a time where 3D gaming was beginning to dominate the home console scene. After a mere three years on the market, Sega discontinued the Saturn and developed a new console intended to remedy these problems.

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