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'''Sega Corporation''' ({{ja|株式会社セガ}}, ''Kabushiki-kaisha Sega''), officially stylized as '''SEGA''', is a multinational video game software and hardware development company, and a home computer and former console manufacturer headquartered in Ōta, Tokyo, Japan, with various offices around the world. The company is famous for many notable game franchises, including {{uv|Sonic the Hedgehog}}, {{uv|Bayonetta}}, {{uv|Virtua Fighter}}, ''Puyo Puyo'', ''Yakuza'', ''Phantasy Star'', ''Sakura Wars'', and ''Valkyria Chronicles''. | '''Sega Corporation''' ({{ja|株式会社セガ}}, ''Kabushiki-kaisha Sega''), officially stylized as '''SEGA''', is a multinational video game software and hardware development company, and a home computer and former console manufacturer headquartered in Ōta, Tokyo, Japan, with various offices around the world. The company is famous for many notable game franchises, including {{uv|Sonic the Hedgehog}}, {{uv|Bayonetta}}, {{uv|Virtua Fighter}}, ''Puyo Puyo'', ''Yakuza'', ''Phantasy Star'', ''Sakura Wars'', and ''Valkyria Chronicles''. | ||
Sega was notably [[Nintendo]]'s greatest rival company during the fourth generation {{s|wikipedia|console war}} with the launch of the Sega Genesis. While the company had significant success with both arcades and home consoles during that time, it would quickly decline following poor sales of later consoles, especially in western regions, and consequent internal conflicts. On March 31st, 2001, the Dreamcast was discontinued and Sega restructured itself as a third-party software developer for multiple platforms. Since then, the company has made frequent collaborations with Nintendo, including releasing exclusive games for their consoles and occasionally developing games involving their IPs, such as [[F-Zero (universe)|''F-Zero GX'', ''F-Zero AX'']] and the [[Mario (universe)|''Mario & Sonic'']] crossover sports series. | Sega was notably [[Nintendo]]'s greatest rival company during the fourth generation {{s|wikipedia|console war}} with the launch of the Sega Genesis (also known as the Mega Drive outside North America). While the company had significant success with both arcades and home consoles during that time, it would quickly decline following poor sales of later consoles, especially in western regions, and consequent internal conflicts. On March 31st, 2001, the Dreamcast was discontinued due to Sega running out of resources to compete and Sega restructured itself as a third-party software developer for multiple platforms. Since then, the company has made frequent collaborations with Nintendo, including releasing exclusive games for their consoles and occasionally developing games involving their IPs, such as [[F-Zero (universe)|''F-Zero GX'', ''F-Zero AX'']] and the [[Mario (universe)|''Mario & Sonic'']] crossover sports series. | ||
On October 1st, 2004, they merged with Japanese pachinko company {{s|wikipedia|Sammy Corporation}} to form {{s|wikipedia|Sega Sammy Holdings}}, but still exist as a subsidiary of the company. On September 2013, Sega Sammy Holdings acquired [[Atlus]], obtaining the publishing rights for franchises such as the ''{{s|wikipedia|Megami Tensei}}'' series and its various subseries such as {{uv|Persona}}. | On October 1st, 2004, they merged with Japanese pachinko company {{s|wikipedia|Sammy Corporation}} to form {{s|wikipedia|Sega Sammy Holdings}}, but still exist as a subsidiary of the company. On September 2013, Sega Sammy Holdings acquired [[Atlus]], obtaining the publishing rights for franchises such as the ''{{s|wikipedia|Megami Tensei}}'' series and its various subseries such as {{uv|Persona}}. | ||