Shigeru Miyamoto

Shigeru Miyamoto (宮本 茂, Miyamoto Shigeru, born November 16, 1952) is a Japanese video game director, video game producer, concept artist, video game designer, and EAD general manager who is the creator of many Nintendo flagship franchise characters such as Donkey Kong, Mario, Fox McCloud, Link, Olimar, Bowser, Ganondorf, Wolf O' Donnell, Andross, Luigi, Falco Lombardi, Princess Peach, Princess Zelda, Pikmin and other Nintendo icons. He is known by many as the father of modern gaming, and is often credited with the Nintendo DS and the Nintendo Wii.

Miyamoto is one of the most internationally recognized and celebrated figures in the video game industry. He was chosen by Time Magazine as one of the 100 most influential people of the year and in 1998, he was the first person to be inducted into the Academy of Interactive Arts and Sciences' Hall of Fame.

Shigeru Miyamoto has worked alongside Masahiro Sakurai throughout the  series.

History in Nintendo
Shigeru Miyamoto was one of the first Nintendo employees to invent a popular video game. He created the series in 1981. He moved on to make the series in 1983 that featured Mario who first appeared in the game  and is considered one of the most successful and best video game series of all time. During 1985, his development team made the Super Mario Bros. title which was praised for saving the video game industry from nearly meeting its demise during the video game crash that began in 1983. He also created the series in 1986, the  series in 1991,  the  series in 1990, the  series in 1993, and the  series in 2001. He was also involved in the creation or approval processes of many other Nintendo franchises in his role as a senior creative executive at the company.

Miyamoto's series was, in the past, also considered a "rival" of the  series until Sega dropped out of the console market.